How Sales And Marketing Should Work Together | Nick Bennett
Update: 2022-01-18
Description
It's difficult to know how sales and marketing should work together.
As a B2B marketer, you want to make sure you aren't just an order taker at the end of the day.
In this episode, Jesus interviews Nick Bennett who is the Director of Field, Community, and Partner Marketing at Alyce.
Nick shares how marketing and sales should be under one true revenue team starting with the CRO.
Marketing, Sales, and CS should all be under one revenue team.
Everyone should be responsible for the same number at the end of the day. It's not siloed.
Everyone should have the same goal that they're aiming for.
You also want to add value to sales while building the relationship.
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